Commercial trades
Get on the call list before the bid goes out
Most commercial service work goes to the contractor the facility manager already knows. Public bids are a race on price. We start conversations with the people who call a contractor when something breaks, and who sign the maintenance agreements, from your own LinkedIn profile.
Who we reach
The people who pick up the phone when a rooftop unit fails, and who decide who gets the service contract.
Facility managers
Facility Manager · Director of Facilities · Chief Engineer
They own the building systems and the vendor list. When a contractor misses a call, they're looking for the next one that day.
Property managers
Commercial Property Manager · Portfolio Manager · Director of Property Operations
One manager can hand you service work across a whole portfolio, and they rebid maintenance agreements on a schedule.
Maintenance managers
Maintenance Manager · Maintenance Supervisor · Plant Engineer
Their in-house team handles the small stuff. They bring in outside contractors for the jobs their crew can't cover.
General contractors
Project Manager · Preconstruction Manager · Estimator
GCs need reliable subs they don't have to babysit. A good first job turns into the next bid invite.
Multi-site operators
Director of Operations · Regional Facilities Manager
Restaurant groups, clinics, and retail chains need one contractor who covers every location the same way.
What the messages look like
The first message when they accept. If they don't reply, a second one written from something new on their profile. We stop the moment they reply.
See examples for every industryExample · Chief engineer, 30-story office tower, Chicago
thanks for connecting. you spent twelve years as an HVAC tech before moving into building engineering at the same tower, so you know those rooftop units better than anyone. i run a commercial mechanical company here in chicago. when something goes down in a heat wave, is service one outside company or whoever can get there first?
saw the building just finished its lobby renovation. projects like that usually turn up a few surprises in the mechanical room. would a quick 15 minute call make sense before next summer?
Fictional example of the format.
Be ready before the first reply
Outreach brings conversations. These are what buyers will ask about next. We check each one on the audit.
See how the outreach works, step by step.
- A clear service area and the work you want more of (service, maintenance agreements, or projects)
- How fast you can get a tech on site, and whether you take after-hours calls
- Licensing, insurance, and safety paperwork ready to send when someone asks
- A LinkedIn profile that says what you do and where
Common questions
- Does LinkedIn work for trades?
- For commercial work, yes. Facility, property, and maintenance managers are on LinkedIn and pick their contractors by relationship. It isn't for residential homeowners.
- Will this replace bidding?
- No. It gets you known by the people who hire outside the bid process, and onto the list when a bid does go out.
See who buys in your area
Thirty minutes. We count your buyers on LinkedIn and tell you straight whether outreach fits.
Book a free outreach audit