Your options for finding new customers

You're probably weighing a few of these. Here's how they compare, including where LinkedIn outreach is the wrong pick.

  • Done-for-you LinkedIn outreach

    Who you reach
    The exact titles who buy, picked one by one in your area
    What it costs
    $399 a month plus a one-time setup, flat
    Your time
    Answering replies, plus a check-in every two weeks
    First conversations
    Within the first month, building from there
    If you stop
    Every connection and conversation stays on your profile
    Where it falls short
    Needs buyers with titles on LinkedIn, and someone to answer replies

  • Cold email

    Who you reach
    Whoever is on the list you bought or built
    What it costs
    Low per message, plus domains, tools, and list data
    Your time
    Setup and upkeep of sending domains, or an agency to do it
    First conversations
    Fast to send, slow to get read
    If you stop
    A list and some burned domains
    Where it falls short
    Spam filters, and a stranger's name in the inbox

  • Paid ads

    Who you reach
    Whoever the platform shows the ad to, buyers or not
    What it costs
    Ad spend every month, plus whoever runs it
    Your time
    Sorting leads, most of them not ready
    First conversations
    Fast once spend starts
    If you stop
    The leads stop the same day
    Where it falls short
    Pays for attention, not relationships. Tire kickers

  • Hiring a salesperson

    Who you reach
    Whoever they can get on the phone
    What it costs
    A salary, commission, and tools
    Your time
    Hiring, training, and managing them
    First conversations
    After they ramp up, often months
    If you stop
    Relationships leave with the person
    Where it falls short
    Expensive to get wrong, slow to replace

  • Doing LinkedIn yourself

    Who you reach
    As many people as you have time to research
    What it costs
    Your evenings
    Your time
    Hours a week researching and writing
    First conversations
    Whenever you get to it
    If you stop
    Everything stays, but so does the work
    Where it falls short
    It's the first thing that slips when the business gets busy

They work together

This isn't either or. Outreach gives a salesperson warm conversations to work. Ads and search catch buyers who are already looking. Outreach reaches the ones who aren't looking yet, before they are.

Not sure which comes first for you? Try the fit check, run the customer value math, or book the audit and we'll tell you straight.